AES Brazil launches new B2B EXPO for Brazilian distributors of electronics manufactured in China

Fair takes place in parallel with China Homelife in September

São Paulo, April 29, 2025, Meorient, the Chinese government representative in the China Homelife organization, announces the arrival of AES Brazil, the fair for Brazilian distributors of consumer electronics manufactured in China.

The strategic decision to provide a privileged space at a fair for manufacturers of Chinese products certified in the United States and Europe will allow small and medium-sized Brazilian retail companies to connect, in one place, with Brazilian distributors to facilitate their business.

“This is a historic moment,” said Binu Pilai, COO of Meorient. “For the first time, we have received authorization from the Chinese government to integrate Brazilian distributors of products from our country, within a fair that brings together the largest manufacturers from China to the world. The partnership of a Chinese fair, with 11 years of history in Brazil, with distributors of all sizes, shows our long-term commitment to Brazil, strengthening convergent commercial ties.”

“Looking at the trade relations between Brazil and China, it is an extremely favorable moment, with both governments working together, to understand how we can improve both imports and exports,” Binu continues. He concludes by highlighting two of the focus areas that will be coming to Brazil at AES: “Brazil has a very robust market for energy transformation – and the next focus areas are green energy and energy efficiency.”

According to Anselmo Carvalho, director of Exposolutions, the operational and strategic arm of Meorient in Brazil, China Homelife meets a demand from the Brazilian market for distributors who want to take advantage of the enormous business opportunity that a trade show with the audience of China Homelife provides. With AES Brazil, Brazilian distributors will have the space to showcase their products directly to more than 15,000 buyers over the 3 days of the exhibition.

Furthermore, AES Brazil is part of a new strategy within China Homelife itself, which will further enhance the connection between exhibitors and their qualified audiences through the creation of "verticals". "A distributor and consumer in the consumer electronics sector will identify with AES Brazil - the first of these verticals - and China Homelife will become an institutional umbrella with its verticals", explains Anselmo.

“All markets are welcome,” he continues, “What we do is seek to understand the needs of these exhibitors together with the cut of visitors we can connect with from the input of these players.”

Cidinha Cabral, commercial director of AES Brazil, also highlights the importance of large and medium-sized distributors of Chinese products who are already working within the Brazilian commercial context, and who will be able to contact their key consumers through AES Brazil, in addition to small-scale Brazilian b2b consumers who are interested in establishing this direct connection with national distributors.

The areas that should receive attention in this first edition of AES Brazil will be consumer electronics, mobile and accessories, portable electronics, mobility, audio and video, AI, robotics, IT solutions for companies, energy solutions (solar panels, batteries and more), in addition to several other areas not yet announced.

The event will take place from September 16 to 18 at São Paulo Expo. Spread over 20,000 square meters, with one thousand square meters reserved for national distributors of Chinese products, the fair features items in the areas of Audio and Video, Electronics, Home Appliances, Smart Homes, Connectivity, Digital Health and Mobility . This edition of the fair also seeks to reduce exhibitors' participation costs, aiming to democratize opportunities for smaller distributors and optimizing the exhibition with stands starting at 9m2.

Space reservations are now open for distributors interested in participating in AES Brazil 2025.

About AES Brazil

AES Brazil - International Consumer Electronics Fair, is one of the vertical exhibitions that take place simultaneously with China Homelife Brazil. AES Brazil focuses exclusively on home appliances, mobile and consumer electronics.

AES Brazil is an immersive information hub for the consumer electronics sector, showcasing the cutting edge of technological evolution. The mission is to promote international exchange and national commercial cooperation within this dynamic industry.

The b2b Matchmaking Program allows AES Brazil to effectively connect specialized consumers with qualified suppliers in specific areas.